{"id":2016,"date":"2025-06-19T02:52:07","date_gmt":"2025-06-19T02:52:07","guid":{"rendered":"https:\/\/robertoosorno.com\/?p=2016"},"modified":"2025-06-19T03:21:16","modified_gmt":"2025-06-19T03:21:16","slug":"indicadores-de-innovacion-capitulo-6","status":"publish","type":"post","link":"https:\/\/robertoosorno.com\/en\/indicadores-de-innovacion-capitulo-6\/","title":{"rendered":"Indicadores de innovaci\u00f3n &#8211; Cap\u00edtulo #6\u00a0"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/robertoosorno.com\/wp-content\/uploads\/2025\/06\/Articulo-6-2-1024x683.png\" alt=\"\" class=\"wp-image-2021\" style=\"width:421px;height:auto\" srcset=\"https:\/\/robertoosorno.com\/wp-content\/uploads\/2025\/06\/Articulo-6-2-1024x683.png 1024w, https:\/\/robertoosorno.com\/wp-content\/uploads\/2025\/06\/Articulo-6-2-300x200.png 300w, https:\/\/robertoosorno.com\/wp-content\/uploads\/2025\/06\/Articulo-6-2-768x512.png 768w, https:\/\/robertoosorno.com\/wp-content\/uploads\/2025\/06\/Articulo-6-2-18x12.png 18w, https:\/\/robertoosorno.com\/wp-content\/uploads\/2025\/06\/Articulo-6-2.png 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>\u00bfEstamos innovando o solo haciendo cosas diferentes?\u2026 Esa es una pregunta clave para cualquier organizaci\u00f3n, y&nbsp; para responderla , necesitamos <strong>medir<\/strong>. Medir la innovaci\u00f3n no es simple, pero tampoco es imposible. Este cap\u00edtulo ayudar\u00e1 a comenzar hacerlo.<\/p>\n\n\n\n<p>\u00bfPor qu\u00e9 medir la innovaci\u00f3n?<\/p>\n\n\n\n<p>La innovaci\u00f3n tiene muchas formas, algunas son visibles, tangibles, intangibles, algunas se pueden contar y otras simplemente se sienten; pero si no medimos, no sabemos y si no sabemos por ende es m\u00e1s complejo mejorar, es por eso que medir importa.<\/p>\n\n\n\n<p>Ahora.. \u00bfQu\u00e9 se puede medir?<\/p>\n\n\n\n<p>Lo que buscamos es saber si lo que estamos haciendo est\u00e1 generando valor, para eso hay muchas formas de medici\u00f3n. En este cap\u00edtulo nos enfocamos en indicadores cuantitativos, es&nbsp; decir, n\u00fameros. No porque los n\u00fameros lo digan todo, sino porque los n\u00fameros nos ayudan a ver lo que no siempre se nota.<\/p>\n\n\n\n<p>Te dejo algunos ejemplos de indicadores que pueden ayudarte a empezar\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>N\u00famero de ideas recibidas: se refiere a cu\u00e1ntas ideas llegan en un periodo de tiempo. A pesar de que puede parecer obvio, no siempre se cuenta, es por eso que saberlo, te dice si la gente est\u00e1 participando.<br><\/li>\n\n\n\n<li>N\u00famero de ideas que llegan a prototipo:&nbsp; \u00bfCu\u00e1ntas ideas pasan de ser una ocurrencia a una propuesta concreta?, aqu\u00ed se mide la capacidad de avanzar, no solo de imaginar.<br><\/li>\n\n\n\n<li>Tasa de conversi\u00f3n:&nbsp; De todas las ideas, \u00bfcu\u00e1ntas llegan a mercado?, este dato es clave para entender el cuello de botella en tu organizaci\u00f3n por completo.<br><\/li>\n\n\n\n<li>Tiempo del ciclo de innovaci\u00f3n: \u00bfCu\u00e1nto tarda una idea desde que nace hasta que se implementa?, aqu\u00ed puedes ver si hay cuellos de botella o procesos lentos.<br><\/li>\n\n\n\n<li>Tasa de \u00e9xito o hit-rate: \u00bfCu\u00e1ntas ideas generan valor real?, puesto que&nbsp; no todas lo hacen y eso est\u00e1 bien, pero hay que saber cu\u00e1ntas s\u00ed.<br><\/li>\n\n\n\n<li>Ingresos por innovaci\u00f3n: \u00bfCu\u00e1nto ganamos con productos, servicios o procesos nuevos?, este indicador es m\u00e1s dif\u00edcil de medir, pero vale la pena intentarlo.<\/li>\n<\/ul>\n\n\n\n<p>Te estar\u00e1s preguntando , \u201c\u00bfY c\u00f3mo empezamos?\u201d<\/p>\n\n\n\n<p>Con lo que ya tienes, no necesitas un sistema perfecto, solo necesitas empezar a observar, puedes apoyarte usando una hoja de c\u00e1lculo, un formulario compartido, una conversaci\u00f3n regular, etc. Lo importante es construir una rutina de medici\u00f3n, que sirva para mejorar, no&nbsp; para castigar, ni&nbsp; presumir.<\/p>\n\n\n\n<p>Pero ahora \u00bfY la cultura?\u2026 Medir no solo tiene que ver con datos, sino tambi\u00e9n con c\u00f3mo pensamos la innovaci\u00f3n, Aqu\u00ed es donde&nbsp; entra el modelo de madurez de la innovaci\u00f3n, Este modelo es desarrollado por Rao y Weintraub, el cual propone seis dimensiones que puedes evaluar:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Recursos: \u00bfHay tiempo, dinero, talento, herramientas para innovar?<br><\/li>\n\n\n\n<li>Procesos:&nbsp; \u00bfExiste una forma clara de proponer, evaluar y llevar ideas a la acci\u00f3n?<br><\/li>\n\n\n\n<li>Valores: \u00bfLa innovaci\u00f3n es importante en la cultura de la organizaci\u00f3n?<br><\/li>\n\n\n\n<li>Comportamiento: \u00bfLas personas participan, se arriesgan, preguntan?<br><\/li>\n\n\n\n<li>Clima: \u00bfHay confianza para proponer ideas y aprender del error?<br><\/li>\n\n\n\n<li>\u00c9xito: \u00bfC\u00f3mo se reconoce la innovaci\u00f3n? \u00bfQu\u00e9 significa tener \u00e9xito?<br><\/li>\n<\/ol>\n\n\n\n<p>Este modelo no es una receta, es un espejo el cual sirve para ver d\u00f3nde est\u00e1s y hacia d\u00f3nde puedes ir.<\/p>\n\n\n\n<p>Te recomiendo comenzar con pocos indicadores, uno o dos, los que te sirvan; que lo que midas te ayude a decidir. No midas para juzgar, mide para aprender y mejorar, comparte lo que aprendas, habla de los datos y pregunta . Ajusta con el tiempo,&nbsp; las m\u00e9tricas ya que&nbsp; tambi\u00e9n evolucionan.<\/p>\n\n\n\n<p>En resumen, medir no es el fin, es el medio, puesto que cuando medimos, aprendemos, cuando aprendemos, mejoramos y cuando mejoramos, innovamos con m\u00e1s fuerza.<\/p>\n\n\n\n<p>En el pr\u00f3ximo recurso te compartiremos una <a href=\"https:\/\/robertoosorno.com\/en\/herramienta-capitulo-6-calculadora-de-indicadores-de-innovacion\/\">herramienta<\/a> sencilla para comenzar a medir estos indicadores en tu organizaci\u00f3n. Mientras tanto, puedes empezar por hacerte una pregunta: \u00bfQu\u00e9 est\u00e1 cambiando gracias a lo que estamos haciendo?&#8230;<\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-1 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-essential-blocks-button  root-eb-button-ocb6m\"><div class=\"eb-parent-wrapper eb-parent-eb-button-ocb6m\"><div class=\"eb-button-wrapper eb-button-alignment eb-button-ocb6m\"><div class=\"eb-button\"><div class=\"eb-button-inner-wrapper\"><a class=\"eb-button-anchor\" href=\"https:\/\/a.co\/d\/1wmoBK9\" rel=\"noopener\">Adquiere tu libro aqu\u00ed<\/a><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-essential-blocks-button  root-eb-button-59t5w\"><div class=\"eb-parent-wrapper eb-parent-eb-button-59t5w\"><div class=\"eb-button-wrapper eb-button-alignment eb-button-59t5w\"><div class=\"eb-button\"><div class=\"eb-button-inner-wrapper\"><a class=\"eb-button-anchor\" href=\"https:\/\/robertoosorno.com\/en\/herramienta-capitulo-6-calculadora-de-indicadores-de-innovacion\/\" rel=\"noopener\">Herramienta<\/a><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00bfEstamos innovando o solo haciendo cosas diferentes?\u2026 Esa es una pregunta clave para cualquier organizaci\u00f3n, y&nbsp; para responderla , necesitamos medir. Medir la innovaci\u00f3n no es simple, pero tampoco es imposible. Este cap\u00edtulo ayudar\u00e1 a comenzar hacerlo. \u00bfPor qu\u00e9 medir la innovaci\u00f3n? La innovaci\u00f3n tiene muchas formas, algunas son visibles, tangibles, intangibles, algunas se pueden [&hellip;]<\/p>","protected":false},"author":4,"featured_media":2018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[8,9],"tags":[15],"class_list":["post-2016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-liderazgo","category-transformacion","tag-articulos-recientes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.9 (Yoast SEO v21.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Indicadores de innovaci\u00f3n - Cap\u00edtulo #6\u00a0 - robertoosorno.com<\/title>\n<meta name=\"description\" content=\"Indicadores de innovaci\u00f3n - Cap\u00edtulo #6\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/robertoosorno.com\/en\/indicadores-de-innovacion-capitulo-6\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Roberto Osorno\" \/>\n<meta property=\"og:description\" content=\"Indicadores de innovaci\u00f3n - Cap\u00edtulo #6\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/robertoosorno.com\/en\/indicadores-de-innovacion-capitulo-6\/\" \/>\n<meta property=\"og:site_name\" content=\"robertoosorno.com\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/roberto.o.hinojosa?mibextid=wwXIfr&amp;rdid=ZN4qwCWsy8LRrSWw&amp;share_url=httpswww.facebook.comshare18N69gECNDmibextidwwXIfr\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-19T02:52:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-19T03:21:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/robertoosorno.com\/wp-content\/uploads\/2025\/06\/Articulo-6-1024x683.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Roberto.osorno.hinojosa@gmail.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roberto.osorno.hinojosa@gmail.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/robertoosorno.com\/indicadores-de-innovacion-capitulo-6\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/robertoosorno.com\/indicadores-de-innovacion-capitulo-6\/\"},\"author\":{\"name\":\"Roberto.osorno.hinojosa@gmail.com\",\"@id\":\"https:\/\/robertoosorno.com\/#\/schema\/person\/f66f8a5d27b7415cfea021f67c018c4d\"},\"headline\":\"Indicadores de innovaci\u00f3n &#8211; 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